Changes to Playboy

So, Playboy is changing to a non-nude format.  I have to say that I am very surprised about this.  I can see why they want to make this change.  They are trying to appeal to a broader audience.  They say that since they have tamed their website, their average viewer went from 47 years old to 30, which is, by far, a better advertising bracket.  As a 44 year old man, I am in the least desirable advertising bracket.  Now, to be fair, I did have a subscription but that was 15 years ago.  To me, Playboy was never just about the women.  It was a big part, but there was definitely more.  It was also in the mainstream in that it was able to attract legitimate advertisers.  There were celebrities, both famous and infamous and models weren’t just porn stars on a photo shoot.  The magazine tried to keep to, and for the most part stayed at, a higher level then other nudie mags.

Playboy was a victim of its own decisions.  They bought cable stations that were more hard core.  More and more they had started to put out things that were more shocking in comparison to their standard magazine.  I think they saw themselves up against the free internet porn machine that is so readily available to anyone who wants it.  over the last 10 or so years, I don’t think they did enough stand out.  Quite the contrary, they did everything they could to fit right in.  I think if they stayed above the fray of internet porn and focused on being the more sophisticated magazine that was their original goal, they wouldn’t have to make such a drastic change now just to stay relevant.

I would imagine that every man who is about my age and 10 or so years on either side of me has those handful of playmates that stayed with them through the years.  It is a shame that they felt they had to make such a decision, but it is the result of the decisions they made over the last decade.  I think this will right the ship for them, and I hope so, but is the cost too high?

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